Digital marketing encompasses all those advertising or commercial actions and strategies executed in the media and internet channels. Parallel to the tremendous development and evolution of digital technology, online marketing has been experiencing profound changes, progressively and very quickly, both in the techniques and tools used (and in their complexity) and in the possibilities offered to recipients.
online marketing was based on web pages and came to be a translation of advertising from traditional media (television, radio, paper media to the first web pages, which did not allow bidirectional communication with users. The advertising companies controlled the message and limited themselves to exposing it to the audience.
In addition, in most cases, the stage was limited to reproducing a showcase of products or services in the form of an online catalogue for online stores. Even so, this type of advertising already pointed out attractive virtues, such as the potentially universal scope, the possibility of updating the content and the combination of texts, images and, little by little, also multimedia formats.
Once we are all altered to web 2.0, the engineering upheaval does not let us inferior our guard. A new type of web is previously developing: web 3.0. But what is this new web marketing format based
Thanks to new technologies, especially artificial intelligence, the Internet has ceased to be a robotic space and is acquiring a semantic meaning. It sounds a bit complex. To understand it better, I have collected the four main characteristics of web 3.0:
More economical. There are many opportunities to reach an audience for little or no money in online marketing. It is because it scales easily, and you can access your target market through existing online groups and social media platforms. You also don’t need to be limited by most physical resources, like paper, since online marketing materials like videos or graphics by hundreds of users with little or no change in cost.
Measurable results. With conventional (offline) marketing, it isn’t easy to track your achievements. You can use many tools to discover which marketing channels are bringing in leads and sales.
Wide range. Online marketing allows you to break down geographical barriers by reaching targeted customers. You can target a global audience, or at least a larger audience than you typically would if you relied on offline marketing alone.
They targeted advertising and marketing. While you can reach a broader market with online marketing, that market can also be more specific. Online ads can be targeted exclusively to certain demographics, unlike a radio ad or poster that might be by a wider audience and may not entirely fall into your target market.
As the name suggests, content marketing uses videos, blog posts, articles, audio, and other materials to promote your brand to an audience. Everything from planning to creating and distributing this content is part of content marketing.
An example of content marketing is “The Crop Circle”, the official blog for Spikeball, a new kind of ball game. Since the game is temperately new, people need to appreciate why they should buy the creation and play it.
Social media marketing uses when trying to reach potential customers through social networks like Facebook, Twitter, Instagram, Pinterest, Snapchat, etc. Typically, companies have a profile on these sites and buy ads to ensure that more people see their posts or profiles.
Email is another important channel for online marketing. Any email you send to an existing customer or potential customer can be considered email marketing. However, when marketers refer to email marketing, they generally mean building a mailing list and sending marketing emails to that list.
Usability. The website or landing page on which the brand’s service or product is must be highly efficient. Its usability has to facilitate the conversion to purchase and not the other way around. That is, it must be very intuitive.
Template or graphic design, the expression “buy through the eyes” enters directly into this section and gives it meaning. We are a visual species. For this reason, the page’s design that promotes the product or service must be beautiful visually, and what is present sold must stand out above the other components of the page. Look for everything to be clear, simple, direct, attractive, and avoid extravagance.
Promotion actions. The Internet offers you exclusive channels to carry out your digital marketing actions, such as Social Ads or advertising on social networks (Facebook, Twitter, Instagram
Surely you already realize how much digital has changed to make marketing better, both for companies and consumers.
Several advantages can represent the economy for both and strengthen the relationship between the public and the brands.
The focus is no longer on the product but the user experience in their purchase journey.
Imagine the world in the 1960s, when the advertising and marketing agency business model was taking off.
In this period, there were few methods of measuring the effectiveness of advertising campaigns and targeted ads.
The literal decrease in distances between companies and customers has been a positive factor.
Small brands can do good campaigns and attract consumers from across town, across the country, and around the world.
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